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Chief Marketer Tech Talk March 21, 2017
How Wish.com Goes Global in Mobile
Connecting on a global level in mobile means having empathy for your international users’ needs. Learn how Wish.com leveraged mobile platforms for audiences with varied connectivity and experiences.  More…
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Blockchain: The Next Evolution in Loyalty Programs?
Blockchain, the tech behind bitcoin, may help revolutionize loyalty programs. Here's how. More…
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VR Helps Aqua Pharmaceuticals Get Under Dermatologists’ Skin
Aqua Pharmaceuticals is using virtual reality to make dermatologists feel young again—that is, young as in teenage, awkward and self-conscious. More…

Delivering Great Digital Customer Experiences
Discover why web content management (WCM) is the foundation for digital experience management platforms, upcoming trends in meeting customer expectations, and how WCM impacts your bottom line in this new webinar. More…
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Let Users Drive Your Website Design: 4 Tips
Knowing exactly what your website users want from your site is the starting point for any successful redesign. Here four ideas to keep in mind when revamping your site. More…

Keep Pace With What Customers Want Now: Forrester
Marketers need to be in touch with what customers want now—you can’t be too far behind, but you can’t be too far ahead either. More…


5 Common Mistakes in B2B Digital Ad Campaigns
Avoid these five common mistakes that can directly impact your B2B digital ROI. More…

We Want You…To Speak at B2B LeadsCon NY!
Got B2B knowledge to spare? Don’t miss your opportunity to speak at B2B LeadsCon New York 2017 on August 21 – 23, at the Hilton New York. More…

 
Job Opportunities

Sr Global Product Marketing Manager
General Electric, San Ramon

Public Service Integrated Marketing Manager
Accenture, DC, DC

Marketing Manager – APM & Business Incubation
General Electric, Chicago

Marketing Manager – Short Line / Shipper
General Electric, Atlanta

Product Marketing Manager
General Electric, Houston
 
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How to Build a World-Class Crisis Communications Guide
This guide will provide you with practical tips and expert advice on how to improve your crisis and issue management through thoughtful preparation.

Delivering a Great Customer Experience
If you can understand your customer and connect with them, you have the opportunity to offer them a meaningful, personalized experience. In doing so, you can maximize their potential as a customer. Check out this eBook to find out how.

 
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