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Chief Marketer Tech Talk March 17, 2015
Special Report: Marketing Automation Trend Watch
In this CM special report, learn how marketing automation tech solutions can help easily manage digital and email campaigns by quickly segmenting audiences and databases, and can help marketers sort through prospect and customer lists more quickly and efficiently than ever before. More…
SPONSORED BY:
25% of your customer data will become outdated every year
Improve your marketing campaigns with accurate, up-to-date customer data.
Keys to Predictive Scoring Success
The marketing team at b2b cyber security firm FireEye recently rolled out a program leveraging predictive lead scoring technology and has been generating better marketing qualified leads for its sales team as a result. Learn more in this report from the Marketing Operations Executive Summit. More…
SPONSORED BY:
Building Relationships with Intelligence
Marketing automation helps marketers segment and prospect more efficiently.
Where Digital Technology Spending is Going
Spending on digital technology is on the rise. Here's a look at where that money is going, and what the top challenges are. More…

Would Your CMO Have a Beer With Your CTO?
In this Q&A, Dun & Bradstreet Credibility’s Aaron Stibel, SVP and CTO, and Judy Hackett, SVP, CMO, discuss how a strong culture of collaboration between marketing and technology teams works. More…
SPONSORED BY:
The Rise of the New Marketer: The Economist’s Findings on Key Trends
March 18, 2015 @ 11:00 a.m. PT / 2:00 p.m. ET

 

Hear about the recent survey conducted by The Economist Intelligence Unit and learn what’s top of mind for over 500 CMOs and key trends!
The Risks of Not Following Data Use Guidelines
If you’re collecting consumer data, make sure consumers understand what may be done with that information, and give them the opportunity to opt-out. More…

 
 
Job Opportunities

Online Community Marketing Manager
EMC, Bedford, MA

Digital Marketing Manager for Federal
Dell, Inc., Washington, DC

Field Marketing Manager
TD Bank, New York, NY

Sales/Marketing Director
Aegis Living, Marin County, CA

Business Marketing Manager
Yelp, San Francisco, CA

Marketing Manager/Director
Plum Perfect, Manhattan, NY
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The Mobile Data Management Platform
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A robust Mobile Data Management Platform can address the shifting challenges of mobile advertising. It offers a holistic, cross-device view of your consumers for consistent messaging, easy up-selling, and analytics to do more of what works.
 
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