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February 7, 2017 |
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Amazon and PayPal in Online Payment Talks
Amazon and PayPal are reportedly in talks for the etailer to allow PayPal payments on its site, as the ecommerce wars continue. More…
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| Improve Sales and Marketing Collaboration with ABM |
| In this on demand webinar learn how to structure ABM in your organization to ensure revenue growth, create repeatable, collaborative processes, including account selection, to align sales and marketing, and target accounts that matter in more personalized ways. |
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Marketing Automation Boosts Engagement for GM Nameplate
Implementing marketing automation has helped GM Nameplate’s sales reps get a better handle on B2B customer communications and engagement. More…
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Data Lessons from Brooks Running, IGN and MVMT
Here are three lessons learned from MVMT, IGN and Brooks Running about data experimentation. More…
Better B2B Data Insights Throughout the Purchase Cycle
The road to B2B sales rarely—if ever—has just one stop. Prospects connect with brands at multiple touchpoints along the way before hopefully ending their journey at the point of conversion. More…
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Hilton, Prudential, Xerox, Nestlé Waters Discuss Martech Challenges
Marketing execs discussed martech challenges—investing; how they determine which tools are most effective; and the role of data and content. More…
Top Legal Issues Facing Marketers in 2017
Privacy, native advertising and microbloggers are among the numerous legal and regulatory challenges that will vex marketers in 2017. Here's a rundown. More…
In a Cookie-less World, Will Email Become the New Ad ID?
The need to provide a reliable identifier for mobile users has led to a revolution in tracking users across all devices. Here's why the depreciation of the cookie might continue. More…
4 Ways Social Positions Brands as Destinations for Millennials
Maintaining an active social media presence is a key component in increasing brand awareness and attracting Millennials: Nearly 90% of Millennials are on social networks, 63% stay updated on branded social accounts, and 46% rely on social media information when making a purchase. More…
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