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Chief Marketer Direct
 February 03, 2015

 
Inside the 2015 Marketing Tech Landscape
Chief Marketer sat down with Scott Brinker, co-founder and CTO of ion interactive and the creator of the Chief Marketing Technologist Blog, to get a clearer picture of the marketing tech landscape and what’s on the horizon.
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SAP Tech on Display at the Super Bowl
SAP took their social media and database technology right to the fans and media at the Super Bowl last week, providing them with unique insights into trending topics and how fans were talking about the big game on social media through the NFL.com Stats Zone.
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Marketers Embracing Data-Driven Practices
A majority of marketers are embracing data-driven marketing practices, and are working hard to find the right technology solutions and training for staffers to get the most out of big data, according to a recent report from Bizo.
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What’s More Important—Technology or Content?
What is more vital to a successful marketing campaign—the content you create and distribute, or the technology behind your plan? This story digs into finding the right balance of killer content and the techonolgy needed to run campaigns that work.
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Three Ways Big Data Will Change Marketing Offers in 2015
Take a look at the big tech trends from the 2015 Consumer Electronics Show in Las Vegas! Sensor analytics, geo-location and web and social data capture were all hot items on the show floor—and the volume of data for marketers will be growing exponentially as a result.
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Job Opportunities

Sales & Marketing Director
Sagora Senior Living, New Braunfels, TX

Circulation Marketing Manager
The Week and Mental Floss, New York, NY

Marketing Director
Direct Response Products, GA

Client Marketing Manager - Dell SecureWorks
Dell, Inc., Atlanta, GA

Marketing Manager of Student Housing
National Apartment Association, Arlington, VA

Marketing Manager II
Dell, Inc., Aliso Viejo, CA
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