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February 21, 2017 |
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Why Marketers Should Put on Wearables
Millennials are 55% more likely than older Americans to own wearables, and marketers need to be ready to reach this audience on the go. More…
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Engagement is Key to Modern Loyalty: Brierley
Hell hath no fury like a spurned loyalist, says Hal Brierley, and that means marketers need to understand what loyalty program members really desire. More…
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| Improve Sales and Marketing Collaboration with ABM |
| In this on demand webinar learn how to structure ABM in your organization to ensure revenue growth, create repeatable, collaborative processes, including account selection, to align sales and marketing, and target accounts that matter in more personalized ways. |
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Want a Job? Get Videography, Social and Content Skills
Social media management, content writing and videography are among the 20 fastest growing skills marketers are looking for, according to a new survey from Upwork. More…
Exclusive B2B Lead Gen Survey
In Chief Marketer’s exclusive B2B Lead Gen Survey, learn the challenges B2B marketers are facing—and the opportunities they’re missing. More…
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Marketers Most Wanted: Millennials
In the Most Wanted series, Chief Marketer looks at some of the top demographic segments marketers need to target in 2017—up this week: millennials. More…
Strategies for More Effective Lead Scoring
It's important to continually fine tune lead scoring models to optimize campaign performance, to decrease the length of the sales cycle and increase ROI. More…
Modern Marketing Health Check: Creating Business Alignment
Business alignment is critical. Creating customer experiences that work across multiple channels and devices means touching a lot of boxes on the org chart – including many marketing might not own. More…
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| Job Opportunities |
Part-Time Publicist
BearManor Media, Albany, GA
Marketing Director
HighScope Educational Research Foundation, Ypsilanti, MI
TV National Sales Manager
Capitol Broadcasting Company, Raleigh, NC
Digital Marketing Manager
Boulevard Brewing Company, Kansas City, MO
Product Marketing Manager - Acute Care
Relias Learning, Cary, NC
Product Marketing Manager - Analytics
Relias Learning, Cary, NC
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| Related Content |
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Webinar Marketing Predictions for 2017
Ten years ago, if you looked into the future of marketing technologies, you never would have guessed that webinars would evolve to become the number one method that companies use to generate leads. The future of webinar marketing may hold the key to your success in the new year.
Case Study: Cricket Wireless
Finally, the answer to the age old question, do sponsorships really drive the bottom line? The code has been cracked by CAA Experiential’s proprietary digital platform: the Retail Driver.
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| The Chief Marketer Network Source Directory |
| Offers easy access to all the leading products, technology and services available – searchable by type, geography and name. |
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