| Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% |
 |
December 13, 2016 |
|
How Leading CMOs are Planning Marketing Budgets for 2017
The best CMOs present marketing budgets that show a clear path to revenue, but many organizations struggle to reach this level of clarity and transparency. More…
| SPONSORED BY: |
 |
|
| Optimizing Marketing Data |
| Marketers have a lot of data. But having a lot of data and making the most of that data are two entirely different things. |
|
Web Summit Puts the Arena Rock in Tech: Inside Europe’s Biggest Web Conference
Lisbon hosted the Web Summit last month for the first time and 53,000 plus people from 166 countries showed up. Here's an inside look. More…
| SPONSORED BY: |
 |
|
| Improve Sales and Marketing Collaboration with ABM |
| In this on demand webinar learn how to structure ABM in your organization to ensure revenue growth, create repeatable, collaborative processes, including account selection, to align sales and marketing, and target accounts that matter in more personalized ways. |
|
Creating Webinars That Wow Attendees
Do your webinars engage attendees—or put them to sleep? Learn 5 secrets to engage and excite webinar attendees. More…
HCL Technologies Tests Campaign With Data-Driven Personas
HCL Technologies experimented with a new marketing automation tool to engage specific personas for a SAP S/4HANA suite of products in North America. More…
| SPONSORED BY: |
 |
|
|
Using the Buyer’s Journey to Evaluate Content Marketing Success
Content marketing is key to B2B online success, but many marketers still don’t fully understand how these efforts contribute to the bottom line. More…
What Audio Watermarks Means for Marketers
Audio watermarks—silent unique identifiers embedded within an audio or video signal—offer some unique opportunities for marketers. More…
Why Calls and Conversations are Part of the Omnichannel Experience
Phone calls are far from an analog experience — they’re a key part of the new omnichannel path to purchase. More…
Build Stronger Relationships with Programmatic Advertising
Using precise, real-time targeting and dynamic storytelling, programmatic advertising connects brands like Vitamix to consumers in a more personal way than ever before. More…
|
|
|
 |
| Related Content |
|
Building a Better B2B Digital Strategy
Successfully connecting communications initiatives across multiple digital channels is vital for B2B marketers. Data, creative, content and technology must work together to reach prospects and customers at the right time to engage and close the sale.
Delivering a Great Customer Experience
If you can understand your customer and connect with them, you have the opportunity to offer them a meaningful, personalized experience. In doing so, you can maximize their potential as a customer.
|
|
| The Chief Marketer Network Source Directory |
| Offers easy access to all the leading products, technology and services available – searchable by type, geography and name. |
|
|
|
Subscribe | Visit CM | Jobs | Resource Directory | E-Letters
    
Editorial: Chief Marketer Editorial | Advertising: Chief Marketer Sales & Marketing
© 2016, Access Intelligence.
%%PLUGIN_UNSUBSCRIBE: 1536417-unsub-generic%% |
|