Old Spaghetti Factory Gets Local With Social
The Old Spaghetti Factory is targeting its Facebook fans with specialized messages and offers based on their location, and that kind of personalization is helping ROI and increasing customer transactions.
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Mobile Fuels Cyber Weekend
Consumers turned to mobile devices more than ever before on the year's biggest retail weekend, with mobile traffic accounting for more than half of all online traffic this past Saturday and Sunday.
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Reviews Help Friskies SEO Performance
Purina Friskies knows that improved search results are good for business, so it decided to focus on leveraging customer reviews as part of its SEO strategy and saw big increases in search traffic as a result.
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Gauging Digital Demand Generation
A new global B2B benchmarking study is aimed at gauging digital demand generation and assessing the digital marketing maturity of the business marketing community.
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