Email Optimization | Forming a True Sales-Marketing Partnership | View Web Version
Chief Marketer Direct
 November 11, 2014

 
Bringing Location and Weather Together
Delivering mobile ad messages to app subscribers based on location and weather data can mean success for advertisers, and The Weather Company is paying close attention to how these variables can help target consumers.
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CMOs and CIOs Working Together
CMOs and CIOs will need to work more closely together than ever before as marketing technology solutions have become critical to success in many organizations.
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The Emergence of Location Intelligence Data
The overwhelming penetration of smartphones into consumers’ hands and the availability of different layers of location data has changed the game for marketers.
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DuPont’s Online Video Success Story
DuPont’s success story with online video shows that when a brand is able to tell a story well, people will listen.
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Marketing Automation Helps Lego Education Connect With Teachers
Learn how Lego Education is building relationships with teachers and administrators through an integrated marketing program in our exclusive profile.
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Job Opportunities

Chief Power Marketer/Power Operations & Marketing Manager
Seattle City Light, Seattle, WA

Senior Field Marketing Manager - San Francisco & New York
New Relic, New York, NY

Marketing Manager
Ecolab, St. Paul, MN

Digital Marketing Manager UC Press, Open Access
University of California Press, Oakland, CA

TechAmerican Marketing Manager
CompTIA, Arlington, VA

Digital Marketing Manager, Analytics and Intelligence
The Home Depot, Atlanta, GA
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