Mobile Viewers Feel Haptic Technology
You know about haptic technology for mobile devices even if the name doesn't ring a bell at first—it’s what makes a phone or tablet vibrate when a call, text or alert is received, and now marketers can combine haptic and video to further immerse mobile video consumers.
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Live Customer Engagement Rock Stars
Backcountry Inc. is turning their online reps into a different kind of sales force—“Gearheads,” outdoor specialists who consumers are excited to engage with and learn from.
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Back to School for CMOs
Chief marketing officers need to be on top of industry trends and technology, so in an effort to help them get the most from their teams, IBM and The Wharton School of U. Penn announced a new CMO education program to bridge the gap between traditional, digital and data-driven marketing.
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B2B Big Data
You have a ton of information at your disposal. But are you really taking advantage of how big data can benefit your marketing initiatives? In this Special Report, discover how you can turn big data into an actionable—and profitable—asset.
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Location-Based Marketing Best Practices
In this Chief Marketer special report, learn how location-based marketing tech is evolving, how marketers are using geofencing and beacons to target consumers and what's next for location-based tech.
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