Location-Based Marketing Best Practices
This new Chief Marketer special report examines how location-based marketing technology is evolving, how marketers are using geofencing and beacons to target consumers and what’s next for location-based marketing.
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Leveraging Marketing Automation
In this special report on using marketing automation, learn how campaigns can be deployed more quickly, targeting the most relevant recipients and saving huge amounts of time for marketing teams.
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Social Advocates Can Fuel Big Buzz
Savvy brands are leveraging social advocates, or super fans, to spread their messages organically across social platforms, and marketers are learning to leverage them to supplement paid ad campaigns.
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Big Data for Mobile Marketers
Big data isn’t strictly for traditional digital marketing campaigns—mobile marketers can take advantage of new avenues of information to better target relevant audiences and turn them into customers.
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