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Chief Marketer Tech Talk October 27, 2015
5 Tips for Smoother Marketing Tech Implementations
Are you getting ready to migrate to a new marketing tech platform? If you want it to go smoothly, make sure all parties involved are on the same page. Here's five tips Intuit gleaned from its own experience implementing a new system to make that happen.  More…
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Mobile App Is Smooth Sailing for Princess Cruises
Come aboard—they're expecting you. A mobile app is helping Princess Cruises’ passengers keep up with events on-ship—and helping the company collect a wealth of customer data and feedback. More…
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Analyze This: The Most Effective Ways Marketers Leverage Data
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Building Brand Advocacy Through Marketing Tech Solutions
Here are three benefits to leveraging marketing technology at an event, as well as ways you can turn those wins into ongoing customer advocacy. More…

Analytics are Key to Creating Marketing Apps People Love
Today, savvy app marketers need to engage their users with segmented, targeted marketing campaigns in order to reach the right customers at the right time. Learn how data is key to the process.  More…
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Reach Prospects All Year Long—Online and in Print
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