Email Optimization | Forming a True Sales-Marketing Partnership
Chief Marketer Tech Talk October 23, 2018
Tech Brands Go Beyond Short Form Video
Ready for your close-up? More and more marketers are, as tech companies create branded shows and films to engage audiences with their brands' video content. More…

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Natural Language Generation Fuels Marketing, Decreases Time to Market
A strategy must be in place to leverage the large amounts of big data collected from analytics and business intelligence applications. One solution is to tap into the power of natural language generation. More…
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3 Tips for Protecting Your Brand on Social Platforms
Protecting your brand in social media means protecting a channel you don't own and can't manipulate from risks and attackers you can't see. More…

Attribution Still a Huge Challenge for B2B Marketers: Report
B2B marketers share their hurdles for calculating marketing ROI & killer tips for improving attribution, from first to last touch and everywhere in between. More…
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Connecting With the Human Behind the Data
To be effective, marketers must be able to gain the right insights from their data, and connect those insights to the buyer. More…

Three Reasons Brands Should Control Their Social Data
Marketers know that having control of their social ad presence is important, but few have taken steps to ensure true ownership over their social data. More…
 
 
Job Opportunities

Marketing Manager - Higher Education
Aramark, Lowell, MA

Sales and Marketing Manager - Sam's Club
Reynolds Consumer Brands, Bentonville, AR

Global Product Marketing Manager - X-Ray Digital Solutions
General Electric, Waukesha

Event Marketing Manager
General Electric, San Ramon

 
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2019 B2B Lead Gen Survey 

Discover where B2B marketers will be investing their time, budget and resources for martech, lead nurturing, email marketing and more in 2019, in this new survey report from the editors of Chief Marketer. 

Yamaha Finds the Right Tune

Discover how Yamaha boosted customer confidence and found the right tune to market to musicians, and learn how brands can activate customer data to create meanintful engagement in this new special report, sponsored by Lytics.

 

 
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