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Chief Marketer Tech Talk October 18, 2016
Getting Smarter about Marketing Video Analytics
Many businesses are unknowingly looking at marketing video through legacy lenses—and conflating metrics, KPIs and ROI as a result. More…
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Charting the Changing Customer Journey
Download this special report for tactics and tools marketers must embrace in the new digital economy.
Ideas for Reducing Friction and Marketing Smarter
Too often in marketing, chaos and friction is the order of the day. Why? Success is impeded by too many channels to manage, a lack of resources and increased pressure to prove ROI. More…
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5 Reasons to Hop on the Video Marketing Bandwagon
Free Webinar On Demand
Discover how video can boost your email CTR, lead gen and social media exposure.
Millennials Still Favor Email: Survey
Millennials check email more frequently than other age groups, according to a new survey conducted by Adobe Campaign. More…

DD Perks Teams Dunkin’ Donuts and New England Patriots
Connecting football fans with the DD Perks loyalty program has benefitted both Dunkin’ Donuts and the New England Patriots. More…
SPONSORED BY:
Reach Prospects All Year Long—Online and in Print
Contact Cynthia Foristel (203) 899-8482 to learn more.
Why Data is the Key to Unlock the Path to Purchase
The future of brand marketing will use data on brand metrics to optimize campaigns towards overall marketing goals, rather than clicks or views. More…

 
 
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Building a Better B2B Digital Strategy
Successfully connecting communications initiatives across multiple digital channels is vital for B2B marketers. Data, creative, content and technology must work together to reach prospects and customers at the right time to engage and close the sale.

Delivering a Great Customer Experience
If you can understand your customer and connect with them, you have the opportunity to offer them a meaningful, personalized experience. In doing so, you can maximize their potential as a customer.
 
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