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Chief Marketer Tech Talk October 10, 2017
Four Common Martech Mistakes—and How to Avoid Them
The process of buying martech can be complicated. The promises of many vendors sound too good to be true, but the pull of additional revenue is so strong companies often jump in without doing their homework. More…
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3 Truths About Machine Learning for Marketing
What does machine learning (ML) really mean for marketers? Here’s three key facts you need to know. More…
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John Wiley’s Next Chapter Includes Improved Customer Data
Standardized customer data can lead to gains for numerous departments in an organization. Frank Guastafeste discusses how John Wiley & Sons made that happen. More…

Q&A: Aberdeen’s Gary Skidmore on Engaging B2B Prospects
Aberdeen CEO Gary Skidmore shared some thoughts about the challenges of finding the right prospects, why everyone has too much data and the best ways to engage your target audience. More…
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Content Creation Tops List of Needed Marketing Skills
Content creation and amplification factor high in the top 20 job skills marketers are looking for, according to Upwork. More…

 
 
Job Opportunities

Producer/Director
University of Alabama Center for Public TV & Radio, Tuscaloosa, AL

Global Marketing Manager Nephrology
Amgen, Newbury Park, CA

Marketing Manager, Philippines 
General Electric, Pleasanton
 
Related Content

New Online Conference: Event Safety 
Join us on October 25 for "Event Marketing Safety & Security 2018," a free virtual conference where we'll share how to protect your live event and your attendees. From the editors of Event Marketer. 

On-Demand Now: Finding Your Narrative
Does your industry narrative tell your story? Learn how to differentiate your company in a crowded market in this free on-demand webinar, sponsored by Catapult. 

 
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