Marketing Automation Simplified
This guide gives ideas to improve your marketing automation expertise. It breaks down the tips marketers need to automate and optimize data and targeting, email marketing, lead nurturing and scoring, content marketing, and sales/marketing alignment.

Digital Body Language: Reading and Responding to Your Prospects’ Digital Buying Behavior
Research shows that more than half of the product and solution information gathering is done online before a prospect even talks to someone in sales. To succeed smart businesses are realizing that the next frontier is to read and respond to the “Digital Body Language” of their prospects.