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Chief Marketer Tech Talk January 24, 2017
Engaging Millennials With Agile Digital Ecosystems
Consumer financial services companies are taking advantage of the latest martech innovations  to serve their most elusive market, millennials, providing them with relevant content when and where they want it—here's how to make that happen. More…
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2017: The Year We Get Mobile Advertising Right
When it comes to mobile advertising, for most brands 2017 may simply be another year of annoying target audiences. Here's 3 ideas for turning that around. More…
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Winning Webinars in 2017—Tips and Tech You Need to Know
Webinars are undeniably one of the top lead gen tactics for many B2B marketers. How can you use the evolving technology of webinars to drive pipeline growth? More…

How to Pitch Your Content: Tips & Tools for Getting More Exposure
Getting your content picked up by industry publications is only the first step. Assuming you have a deeper knowledge of SEO and content marketing, here’s how to pitch your content for more exposure. More…
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Get the Scoop in Chief Marketer’s Super Book
Check out the digital edition of Chief Marketer's annual Super Book, featuring the PRO Awards, Top Shops and more! More…

Millennials Prefer Texting to Communicate With Businesses: Survey
Millennials prefer texting over email, phone and social media to communicate with businesses, according to a survey by OpenMarket. More…
 
 
Job Opportunities

Vice President, Risk Management/ Production and Insurance Programs
20th Century Fox Film, Los Angeles, CA

Part-Time Healthcare Customer Service -- Mt. Sinai,NY
Telerent Leasing Corp., New York

Digital Marketing Manager - MAP
National Investment Center for Seniors Housing & Care (NIC), Annapolis, MD

Marketing Associate, Automotive
NCC Media, New York, NY

Marketing Manager
Pension Administrators, Irvine, CA

Executive Director
RTDNA, Washington, DC
 
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Customer analytics has evolved from nice-to-have reports in the marketing department to must-have, data-driven, C-suite-influencing metrics. The whole organization now relies on analytics for direction and our businesses are better for it. Here is a short checklist of what you need to do to stay ahead of the curve.

Best Practices for Purchasing Net New Leads

Purchasing B2B contact data can be tricky, but it doesn’t have to be. For sales and marketers, scaling demand generation success doesn’t require a larger audience – it requires a larger qualified audience.

 
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