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Chief Marketer Direct
January 20, 2015

 

Mobile Tech 2015
Marketers who are poised for success know that connecting with consumers via mobile devices is critical in today’s connected world. This new CM Special Report explores the mobile marketing topics marketers will need to focus on moving forward.
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IBM & Apple Apps Give Retail Associates Access to Customer Data
Big news for retail techies, as IBM and Apple have released a suite of apps that put customer intelligence in store associates' hands to bring a more personalized experience to the customer.
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Marketers Embracing Data-Driven Practices
A majority of marketers are embracing data-driven marketing practices, and are working hard to find the right technology solutions and training for staffers to get the most out of big data, according to a recent report from Bizo.
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Three Ways Big Data Will Change Marketing Offers in 2015
Tech news from Las Vegas, where the 2015 Consumer Electronics Show floor featured sensor analytics, geo-location, and web and social data capture as big trends this year—and the volume of data will be expanding exponentially as a result.
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What’s More Important—Technology or Content?
Dig in and ponder an age-old question: Which is more vital to a successful marketing campaign—the content you create and distribute, or the technology behind your plan?
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Job Opportunities

Temporary Marketing Manager II Sam's Club
Walmart, Bentonville, AR

Data Protection Product Marketing Manager
Dell, Inc., Austin, TX

Marketing Manager
National Committee for Quality Assurance, Washington, DC

Marketing Manager
AABB, Bethesda, MD

Marketing Manager
Seniorlink/Caregiver Homes, Cape Cod, MA

Marketing Manager, Asia Pacific
Ocean Spray Cranberries, Lakeville, MA

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