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Chief Marketer Direct
September 3, 2014

 


Emails We Love: Back to School Round-Up
Whether you're happy the kids are back in class, or dreading the return to routine, marketers want to get your attention in the inbox. Here's how we graded some recent back-to-school email efforts from Wegmans, Garden Girl and more.  More...
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Six Tips for Better B2B Social Marketing
What's the best way to go global? Do your LinkedIn connections want to see your wedding photos? What's more important, content or context. Here’s what some of the experts at BMA2014 had to say about B2B social marketing. More...
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Biting Into Burger King’s Tim Horton’s Deal, Eh
Will Burger King make Tim Horton's less Canadian? Oh, the humanity! On the Big Fat Marketing Blog, learn why we think Tim Horton's needs to maintain its Great White Northern soul.  More...

Special Report: The Changing Role of Catalogs
While catalogs may no longer be thought of as a selling channel for many, their influence as a marketing tool is undeniable. Learn more in this special report from Multichannel Merchant.  More...
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Chief Data Marketer

Database Guru Arthur Hughes Dies
Database marketing pioneer and author Arthur Middleton Hughes passed away on Aug. 20 at age 86 in Fort Lauderdale, FL. Learn more about Hughes' impressive life and career.  More...

DMA Strategic Summit Focuses on C-Level Concerns
Chief Marketer is proud to be the co-sponsor of the DMA2014 Strategic Summit, a one-day, invitation-only forum for senior level and c-suite executives. Learn more about the summit, co-located with the Direct Marketing Association's annual conference in San Diego next month.  More...

Top 6 Holiday Retail & Consumer Trends
Yes Virginia, data is more important than ever. Here are six retail and consumer behavior trends marketers need to understand to stay ahead of the competition for the 2014 holiday shopping season. More...

Chief Marketer Listline 
Each week Chief Marketer and NextMark offer a selection of files new to market. Lists featured today include Coupon Clippers Club and Discount Dance Supply. More...

 

 
Job Opportunities

Marketing Manager
Hypertherm, Inc., Hanover, NH

Digital Marketing Manager
Blauer Manufacturing, Boston, MA

Sales and Marketing Director
Sagora Senior Living, Vero Beach, FL

Custom Home Sales and Marketing Director
Sagora Senior Living, Melbourne, FL

Marketing Manager
Angels Healthcare Companies, Abington, MA

Marketing Mananger, Gift Planning
Massachusetts Institute of Technology, Cambridge, MA

Communications & Marketing Director
Santa Barbara Foundation, Santa Barbara, CA

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The Future of Omnichannel Personalization
A January 2014 Forrester Research, Inc. report for the latest recommendations and insights to help your organization take the next step in effective digital marketing practices.

Marketer’s Guide to Call Tracking for Google SEO and PPC
If having a successful Google SEO and PPC advertising strategy is important to your business, this eBook can help. It explains the value of tracking calls back to specific Google keyword searches and PPC ads and how to do it.

 
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