Chief DIRECT Marketer

DM INSIGHTS AND ANALYSIS

from the editors of Chief Marketer and DIRECT

October 23, 2013

Why CMOs Must Embrace Responsibility for Revenue

3 Best Practices for Successful Landing Pages

Using Data to Give Experiences and Engagement Context

PROtober! Spotlights Jockey, Monster and More

Why CMOs Must Embrace Responsibility for Revenue

By Debbie Qaqish

cover-355 In today’s business world, marketers who embrace their responsibility to advance revenue with in their organizations advance professionally. In this exclusive book excerpt, learn why CMOs must bridge the sales and marketing gap.

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Reaching a Responsive Audience of Over 3.3 Million Professionals

1105 Media, Inc., is a new integrated business-to-business information and media company, serving numerous markets. Target this strong and diverse masterfile of responsive readers and attendees for all your offers. Contact MeritDirect: Jane Long at 913.685.1301.

3 Best Practices for Successful Landing Pages

experiential consumers It takes a lot of work to get people to your site—SEO, paid search, banner advertising, email marketing, social media, word of mouth and more. Here's three best practices to build killer landing pages.

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944,900+ affluent subscribers for your fundraiser, non-profit, publishing or catalog offer! Wiland Direct members can apply their models to the Forbes names. Names will be delivered net of the mailer's house file providing incremental names to be applied to the merge. Contact Sharron Mahoney at 201-865-5800 x2226 for more information.

Using Data to Give Experiences and Engagement Context

By Michael Miller

influencer marketing To connect with their audiences, marketers must place a greater emphasis on customers’ wants needs and desires. The key is using data to connect experiences and engagement for a better ROI.

FULL ARTICLE

PROtober! Spotlights Jockey, Monster and More

By Beth Negus Viveiros

Protober Pic This month on the Big Fat Marketing Blog, we're highlighting some of our 2013 PRO Award Gold winning brands. Learn more about Jockey International, Monster, Lay's and other PRO Award winners.

FULL ARTICLE

The Cigars International Catalog Blow-In Program reaches a highly responsive audience of buyers of a wide variety of premium handmade cigars and related gifts and accessories. 11,137,000 Total Universe. Contact Lance LaLuna at Infogroup Targeting Solutions, 402.836.5676.

Related Whitepapers

The CMO's Guide to Beating the Engagement Crisis

Just How "Modern" is Your Marketing?

Social Media & Business Intelligence: Creating the Integrated Customer Hub

4 Common Digital Marketing Dilemmas and Ways to Solve Them

Smarter@Marketing: Align Message, Process and Measurement to Deliver Sales Enablement

Forbes Insights, The New Rules of Engagement

Social Media Best Practices

5 Key Principles That Enhance Customer Engagement

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