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Chief DIRECT Marketer

DM INSIGHTS AND ANALYSIS

from the editors of Chief Marketer, and DIRECT

October 28, 2013

Chief DIRECT Marketer
New DMA Study Examines Impact of Data on Economy
Finding Talent, Channel Attribution Among Biggest DM Challenges
BrandSnap Analyzes Value of Social Engagement

New DMA Study Examines Impact of Data on Economy

By Beth Negus Viveiros

dma-logo-2Data-driven marketing added $156 billion in revenue to the U.S. economy and fueled more than 675,000 jobs in 2012, according to a new study released this week by the Direct Marketing Association.

FULL ARTICLE

Finding Talent, Channel Attribution Among Biggest DM Challenges

By Beth Negus Viveiros

man-ball-challengesChief Marketer asked a number of direct marketing pros what they thought the biggest challenges are for DMers going into 2014.

FULL ARTICLE

BrandSnap Analyzes Value of Social Engagement

By Beth Negus Viveiros

landing pagesNo one brand dominates all social platforms, but those who do succeed know the value of content, according to insights from KBM Group’s BrandSnap platform.

FULL ARTICLE

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