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Chief DIRECT Marketer

DM INSIGHTS AND ANALYSIS

from the editors of Chief Marketer and DIRECT

November 21, 2013

Chief DIRECT Marketer
 
Hispanic Trends / Recommendations for CPGs and Retailers: Study
Creating Better Online/Offline Integration
The Fast-changing Role of Creative Director: Q&A

Hispanic Trends / Recommendations for CPGs and Retailers: Study

By Patricia Odell

grocery shoppingAMG Strategic Advisors offers a detailed look at the Hispanic shopper and shares recommendations on ways to improve relationships with this demographic.

FULL ARTICLE

Creating Better Online/Offline Integration

By Chief Marketer Staff

Chief Marketer Special ReportIn this Chief Marketer Special Report, learn ways to craft campaigns that move consumers seamlessly between channels, how not to get overwhelmed by new technology, the importance of breaking down data silos, best practices for using QR codes and PURLs and more.

FULL ARTICLE

The Fast-changing Role of Creative Director: Q&A

By Patricia Odell

creative directorLaura Johnston, executive creative director for Geometry Global Chicago, discusses the widely expanded role of the creative director.

FULL ARTICLE

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