Bangle Blend: How Alex and Ani Connect Across Multiple Platforms
An integrated mix of mass media, digital and mobile are helping Alex and Ani engage jewelry buyers online and off. In this exclusive Chief Marketer profile, the Rhode Island-based company's digital strategy VP Ryan Bonifacino shares how mobile technology is changing the instore experience and building the brand. More...
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How a Tactile Complement Can Strengthen Digital Campaigns
Adding tactile marketing to your existing digital strategies is a proven strategy to increase the overall effectiveness of your marketing investment. Learn how direct mail can create great engagement for your digital efforts. More...
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How to Build and Market a New Category
In marketing tech today, you're either disrupting an existing category of goods or services, creating a new one—or you're in the wrong business. To build a new category, you not only need money to invest. You also need to be fearless and just a bit crazy. Here's why. More...
Is Your Social Marketing Successful? Prove it
There's a growing body of evidence proving that social marketing and word-of-mouth do work. Consider integrating one of these three tactics to measure its resulting sales lift and ROI. More...
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Chief Data Marketer
The Difference Between Exclusive and Shared Lead Models
Most lead generation companies offer both shared and exclusive leads, although shared leads are more common. Here's a breakdown of the pros and cons of each, to help you decide which are right for your organization. More...
Automation Helps Helix Generate Education Leads
Marketing automation is helping Helix Education generate leads for colleges and universities. Learn how they are helping higher education institutions recruit and retain students More...
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How Kraft, Heineken and the President Are Reaching Millennials
If you don’t learn how and where to reach Millennials, be prepared to lose their business. There's a valuable lesson to be learned from President Obama's visit to the web series "Between Two Ferns" about being transparent to this audience. More...
Campaign Management: The Rise of the Offer
A campaign is just a wrapper for the offer, and and it’s pretty hard to be genuinely customer-centric without understanding the role the offer plays in marketing. Learn why you need to consider customer preferences when crafting this important part of your strategy. More... |
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Job Opportunities
Assistant Marketing Manager
Borghese, Inc. New York, NY
Marketing Manager
SLANE, New York, NY
Cartoon Network, Digital Marketing Manager (Mobile & Gaming)
Turner Broadcasting System, Atlanta, GA
Marketing Manager
The National Assoc. of Realtors, Chicago, IL
Strategic Marketing Manager
KERRY, Beloit, WI
Marketing Director
Honeywell, Chandler, AZ
Marketing Manager
US Senate Federal Credit Union, Alexandria, VA
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The Chief Marketer Network Source Directory
Offers easy access to all the leading products, technology and services available – searchable by type, geography and name.
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