3 Tips for Capitalizing on Mobile Messaging
There's huge marketing opportunities in mobile messaging apps, and brands need to catch up. Here's how brands can create a friendly, non-intrusive presense that adds to the personal experience users expect on these platforms. More...
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Apply Now to Become a B2B Top Shop!
Is your firm a top business-to-business marketing agency? Let the world know by applying to join Chief Marketer's B2B Top Shops, our new listing of the cream of the crop in B2B marketing. More...
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Showrooming – Why It Isn’t as Bad as Retailers Think
Despite all the media hype about showrooming cannibalizing in-store sales, a new study from Deloitte Digital suggests otherwise. In fact, retailers are urged to encourage in-store digital interactions. More...
Best Practices for Video Content Marketing
To succeed as a marketing tool, video needs to be fully integrated into your online marketing initiatives. Discover tips for embracing what video has to offer across all screens. More...
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Chief Data Marketer
National Geographic Shifts to Less Frequent, More Targeted Email Strategy
A decrease in mailing frequency and a increased focus on modeling boosted National Geographic Society’s year-over-year response rates. Discover how the brand boosted its clickthrough rates and targeting while cutting back on volume. More...
Demystifying Programmatic Buying
It should come as no surprise that data science is automating the buying of supply side inventory for online advertising, and it’s gaining a sizable foothold. Learn more about programmatic buying, which now accounts for 20% of digital advertising spending. More...
A Look at David's Bridal's Digital Marketing Trousseau
As brides get busier and more time crunched, David's Bridal is relying more and more on mobile and digital channels to stay on their wedding radar. Learn how the tradionally brick and mortar brand is repositioning itself to connect with brides whenever and whereever they want to interact. More...
IBM Summit Focuses on 'Human-Centric' Thinking
Chief Marketer's Patrick Gorman offers a look inside last week's IBM’s annual Smarter Commerce Global Summit, which attracted over 4,000 attendees interested in learning more about making the most of every customer interaction. More... |
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Constangy, Brooks & Smith, LLP, Atlanta, GA
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The Birches at Arbour Square, Harleysville, PA
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NYX, Los Angeles, CA
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Central 1 Credit Union, Vancouver, BC, Canada
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South Bend Museum of Art, South Bend, IN
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ASME, New York, NY
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Kabam, San Francisco, CA
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