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Chief Marketer Direct
May 14, 2014

 


CMO Talks: 3 Things to Know Before Taking a New CMO Job
CMOs are often the most fired executive in the board room. At any given time, a third of CMOs are looking for new gigs. Here's some ideas on why CMOs should choose their next position wisely.  More...
 
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Caring, Generous Donors for your Fundraising Campaign!


For more info, contact Cyndi Lee at 201.865.5800 x2203.

Digital Transformation, The Next Level of Sales Enablement
Technology alone won’t transform your business. It only becomes transformative when woven together in a way that creates engagement, starting with the customer and moving back all through the organization. More...
 
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Free Whitepaper: Selecting a 3rd Party Data Provider 

The best questions to ask when evaluating a new supplier.

Marketing Challenges for Political Marketers
Political campaigns can no longer reach the majority of American voters with well-placed broadcast TV spots. Today's fractured media landscape means political marketers need to utilize a variety of online and offline media to connect with voters. More...

Red Roof Listened, Took Action and Now Markets a New Segment
A mobile marketing tour is an important marketing component in Red Roof's launch of its new PLUS+ lodging properties. Learn more about the integrated marketing mix the brand created and how social listening influenced the process.  More...
 
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The Source for Influential Decision-Makers


Contact: Mike Miles at 914.368.1037.

Chief Data Marketer

Q&A with Data and Analytics Expert Dean Abbott
Chief Marketer talks the evolution of big data and predictive analytics, how technology has evolved to bring the benefits to more marketers and where the space is heading in the future with data scientist Dean Abbott. More...

Webinar: Ideas for Driving Growth With Lead Management
Companies that excel at lead nurturing generate 50% more sales ready leads at a 33% lower cost, according to Forrester Research. And, 46% of marketers with mature lead management processes have salesteams that follow up on more than 75% of marketing-generated leads.  More...


How to Allocate and Manage a Digital Marketing Budget
The most successful CMOs determine how best to allocate their resources, a task that can seem overwhelming when examining complex marketing budgets. In the first of a three part series, learn how to strike a balance between new and existing opportunities.  More...

Full Agenda Announced for B2B LeadsCon Summit 2014
The full agenda for this summer's B2B Leadscon is now available. This event gives you the opportunity to hear from B2B lead gen experts for the latest tactics in lead acquisition, nurturing, retention and more. Join us Aug. 14-15 in New York  More...

 

 
Job Opportunities

Assistant Marketing Manager, Publishing
Tyndale House Publishers, Carol Stream, IL

Customer Acquistion Marketing Manager
Omaha Steaks, Omaha, NE

Sr. Product Marketing Manager
Puppet Labs, Portland, OR

Marketing Director
Villa St. Benedict, Lisle, IL

Product Marketing Manager
West Corporation, Omaha, NE

Marketing Director
First Weber Group, Madison, WI

Marketing Manager
Cenergistic, Dallas, TX

Marketing Manager-Sales Tools #13162
Herman Miller, Inc., Holland, MI

Strategic Marketing Manager
American College of Cardiology, Washington, DC

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