| Chief DIRECT Marketer
DM INSIGHTS AND ANALYSIS from the editors of Chief Marketer and DIRECTMarch 21, 2014 |
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| Do You Have a True B2B Marketing/Sales Partnership?
By Beth Negus Viveiros
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Over half of B2B marketing and sales departments think they have a great working partnership—but in reality that isn’t usually the case.
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| In Branding, First Impressions Count
By Beth Negus Viveiros
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Branding starts at the first interaction—and blowing it at the beginning is hard to get over. At NEMOA, Glenda Sasho-Jones shared why dating and branding are very similar.
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| Penguin Magic’s Engagement Trick
By Beth Negus Viveiros
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If you think engagement stops once the customer has placed their order, think again. Science guru Steve Spangler shares one engagement example that's pretty magical.
| LeadsCon New York Call for Speakers
By Beth Negus Viveiros
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Have ideas to share on lead generation, nurturing and retention? The LeadsCon New York call for B2B and B2C speakers is open.
| Increasing the Potential of Your Email File
By Beth Negus Viveiros
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Overmailing isn’t going to necessarily increase the potential of your email file. In fact, it might do the exact opposite.
| Direct Mail Tips: Length, Timing and Segmentation Matters
By Beth Negus Viveiros
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“The more you tell, the more you sell” is still the mantra for many direct mailers. Discover tips to make your next direct mail package more engaging—and profitable.
| When Personalization Goes Wrong—And Ways to Make it Right
By Varsha Chawla
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Targeted communications make sense for the consumer and businesses. But when, how and why does personalization sometimes go wrong?
| In Search of Social ROI: What You Need to Know About Social Media and Attribution
By Patrick Gorman In this Chief Marketer Special Report, learn tips for leveraging data to build engagement, the value of gamification, how social login drives registrations, the latest tech solutions for measurement and more. |
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Advertisement  Defining the Role of the CMO in the Age of the Empowered Customer Free Webinar On Demand In the age of the customer, the line between the marketing and customer experience disciplines has rapidly blurred. In this complimentary webinar, Cory Munchbach, analyst at Forrester Research, presents findings from her Jan. 2014 report “The Convergence of Brand, Customer Experience, And Marketing.” Click here to discover more! |
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