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June 04, 2014

 


Getting Consumers Hyper-Engaged
The tablets and smartphones in everyone's hands at all times makes it essential for marketers to craft messages that resonate anywhere, at any time. Here's Google's James Beser's thoughts on consumer engagement from Integrated Marketing Week in New York. More...
 
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Maximizing Your Mobile Traffic — 3 Tips
Engagement should be instant for mobile campaigns in order to capture and convert leads. Here are some key tips to better monetize your mobile traffic.  More...
 
SPONSORED BY: Chief Marketer Network Source Directory

BMA2014 Focuses on Changing B2B Buyer
If you want to reach today's B2B buyer, you need to shake things up. That's the message attendees got loud and clear last week at BMA14 in Chicago. Learn why speakers stressed the importance of B2B customer engagement and making your brand stand out from the crowd.  More...

Be a Chief Marketer Top Shop
Time is running out for you to be part of PROMO’s Top Shops and Chief Marketer’s B2B Top Shops. Learn how your shop can apply to be part of these free editorial listings of the world's best B2C and B2B marketing agencies.  More...
 
SPONSORED BY: Chief Marketer Network Source Directory
Chief Data Marketer

Jay Baer on Creating Value in Marketing
Consider your own Facebook or Twitter feeds. Marketers are sandwiched in between real-life friends, family and a multitude of other connections, both personal and professional. We're overwhelmed by information. Today, a "friend of mine" mentality is replacing "top of mind" for consumers—and here's why marketers need to catch up. More...

Forecasting Helps Marketers Set Digital Budgets
Goal setting and forecasting is essential in creating a successful digital marketing budget. In the last part of this three part series, learn the role of data in your budgeting plan.  More...


Chief Marketer Listline June 4
Each week, Chief Marketer and NextMark offer a selection of files new to market. Lists featured this week include Fragrance.net PIP and Get Motivated Seminars. More...

Full Agenda Announced for B2B LeadsCon Summit 2014
Join Chief Marketer August 14-15 in New York for the B2B Leadscon Summit and hear the latest on B2B customer acquisiton, lead nurturing, retention, email, event marketing and much, much, more. … More...

 

 
Job Opportunities

Public Relations and Marketing Manager
Constangy, Brooks & Smith, LLP, Atlanta, GA

Marketing Director
The Birches at Arbour Square, Harleysville, PA

Marketing Manager - Fluid Power
Bosco-Hubert & Associates, Florida

Ecommerce Marketing Manager
NYX, Los Angeles, CA

Product Marketing Director
Central 1 Credit Union, Vancouver, BC, Canada

Marketing Manager
South Bend Museum of Art, South Bend, IN

Loyalty Manager
Omaha Steaks, Omaha, NE

Marketing Manager
ASME, New York, NY

Product Marketing Manager—Mobile
Kabam, San Francisco, CA

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This report will discuss how use of enterprise social collaboration (ESC) processes and tools helps companies improve their customer experience management program results. It will explain how Best-in-Class ESC users help their employees and partners establish a single view of their customers and engage these clients with consistent messages delivered by numerous stakeholders within the business.

 
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