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Chief Marketer Direct
June 25, 2014

 


How Marketing Technology Can Stop Consumer Disconnect
Despite the best efforts of all involved, there’s often a disconnect between interactions consumers and companies looking to generate leads have online and on the phone. LeadsCon New York will feature marketing tech solutions to help bridge that gap.  More...
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In Closing B2B Sales, Follow-Up Matters
A big difference between B2B and B2C marketing is the follow-up. Johnson Direct's Grant Johnson shares a B2B campaign with super heroic intentions that went up, up...and then fizzled out.  More...
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The Best Ways to Track Leads
Are you still using excel sheets to track leads and determine follow-ups? Do yourself a favor, and stop right now. Discover why you need to get automated.  More...

Marketing Technology: Are you in Control?
Here are four strategies to ensure you're controlling your marketing technology and it's not controlling you. More...
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Chief Data Marketer

Chief Marketer Listline 
Each week, NextMark and Chief Marketer share files that are new to market. Lists featured this week include Bassmaster and Disney Movie Club Multi-Advertiser Brochure. More...

Is Your Analytics Team Making the Cut?
With more and more money headed toward analytics budgets, it might be time to make sure your analytics team is running at top speed. More...

Marketing Automation Can Lead to Increased Revenue
A new study from RazorSocial shows that 25% of companies that have adopted marketing automation reported a boost in revenue between 30 and 49 percent. More...

Are You Using Tech Solutions to Boost Your Marketing ROI?
Chief Marketer invites you to enter the first annual Marketing ARC Awards by submitting your best marketing campaigns utilizing tech solutions. More...

 

 
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The TJX Companies, Inc., Framingham, MA

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Natural Products Association, Washington, DC

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The San Diego Foundation, CA

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