How to Make Events Work Harder
The nature of live events creates unique problems for marketers. Events are one of the few marketing channels that have yet to be fully digitized. However, on average, they represent 28% of the total marketing budget. More...
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A Truly Profitable Legal Media Powerhouse ALM
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Contact Azalia Allen at 914.368.1127
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MITX and HubSpot Partner for Co-Located Boston Event
MITX and HubSpot have formed a partnership to unify their FutureM and Inbound conferences this September at the Boston Convention & Exhibition Center. More...
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210MM consumers, 130MM HH and dozens of unique lifestyle selects.
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StubHub and Wendy’s Curious Burger Recipe
Wendy's and StubHub partnership to push the Steakhouse Jr. Cheeseburger Deluxe took an interesting approach. Learn more on the Big Fat Marketing Blog. More...
Deadline Extended! Enter the Marketing ARC Awards Today
Are you creatively using marketing technology solutions to improve your business? Chief Marketer invites you to enter the first annual Marketing ARC Awards. More...
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Chief Data Marketer
How Motorola Optimizes Channel Data Management
Channel data management is designed to deliver decision-grade channel intelligence that leads to increased sales and improved incentive program ROI. Discover how companies like Motorola used CDM improve sales and ROI. More...
Enabling Data Driven Marketing Worldwide
The Direct Marketing Association recently reported that confidence in data driven marketing via digital channels is higher than ever, with some 78% of marketers saying it’s the path to new growth. Here's what you need to know to improve your global marketing efforts. More...
Canada’s New Anti-Spam Law—What You Need to Know
While existing laws in Canada indirectly covered email spam in some cases, CASL is the first law in the Great White North designed first and foremost to combat spam. Learn how this new legislation will impact your business. More...
Chief Marketer Listline
Each week, Chief Marketer and NextMark offer a selection of files new to market. Lists features this week include SHAPE America and HVAC and Plumbing Product News. More... |
Job Opportunities
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Rubie's Costume Company, Melville, NY
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