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Chief Marketer Direct
July 23, 2014

 


12 Tips for Better Responsive Design
Responsive techniques allow designers to hide, stack, expand/collapse or modify content to optimize email content display More...
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4 Tips for Multi-Device Measurement
Here’s four tips for making the most out of measurement in a multi-device world. More...
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Winning Mobile and Social Campaigns that Connect with Consumers
Looking for award winning mobile and social creative, with measurable results? Consider these three brand-case histories from PRO Award winning agencies. More...

Smithfield Steers New App at NASCAR Fans
Smithfield Foods, Waffle House and Richard Petty Motorsports have teamed up and launched a new mobile app aimed at getting (and keeping) NASCAR fans engaged with their brands. More...
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Chief Data Marketer

Connecting Great Creative and Measurable Tactics
Today’s marketing campaigns can’t just look good. They need to prove themselves with creative that leads to measurable results. More...

The Impact of Internet of Things on Data and Marketing
Learn three ways the Internet of Things will improve marketing. More...

Lead Generation: DIY or Outsource?
To make the decision on whether to outsource or DIY aspects of lead generation, let’s look at the pros and cons. More...

Chief Marketer Listline July 21
Lists featured this week include the American Liberty PAC Email and the Floriana accessories catalog blow-in. More...

 

 
Job Opportunities

Sales and Marketing Manager
Amerian Telemedicine Association, Washington, DC

Marketing Manager
YES Partners, Sunnyvale, CA

Timber Marketing Manager
Rayonier, Inc., Andalusia, AL

Membership & Marketing Manager
Morgan Law, Greater London, UK

Marketing Manager
National Association of Federal Credit Unions, Arlington, VA

Marketing Director
Christian Home Health Care, Pittsburgh, PA

Marketing Manager
IDG World Expo, MA

Senior Product Marketing Manager APM
New Relic, San Francisco, CA

Marketing Manager Color
Givenchy, New York, NY

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JomaShop Success Story: Customer insights lead to innovation and increased revenue for luxury brand retailer
JomaShop, an online discount retailer of luxury watches, proves they know their luxury goods customers and their shopping behavior. With a simple yet unique repeat messaging strategy, JomaShop converts clicks to purchases without compromising their profit margins.

Why Employee Appreciation Matters Every Day
More times than not, companies tend to view proper employee appreciation as more of a novelty than a beneficial practice; which is more than a little surprising, given the number of studies from esteemed publications on that very subject.

 
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