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Chief Marketer Direct
July 2, 2014

 


5 Tips to Execute Better Global Marketing Campaigns
As fans worldwide cheer their favorite teams in the 2014 World Cup, global brands large and small are eagerly seizing the opportunity to market to a captivated audience. Learn how your brand can optimize international campaigns to reach your marketing goals.  More...
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Why Engagement Leads to Revenue Growth
Many of us fail at successfully communicating our differentiation and inevitably lose business because prospects ‘just don’t get it’. Getting audiences to really understand why your brand is different and better than the competition is often one of the most challenging marketing objectives.  More...
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FCB Chicago Takes Top Honors at 2014 PRO Awards Gala
The results are in! Discover who took home the gold, silver and bronze honors at last week's PRO Awards Gala in New York.  More...

Combining Paid Search With LinkedIn Ads for B2B Success
Using paid advertising options on LinkedIn to reach specific target personas is an emerging opportunity underutilized by many B2B Marketers. B2B LeadsCon Summit speaker Janet Driscott Miller shares how this can make a huge differece in your cost-per-lead. More...
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Chief Data Marketer

The Secret to Edmunds Optics' Social Boost
LinkedIn advertising and posts catering to customers’ inner geek have boosted social traffic for optical component manufacturer Edmund Optics. The Edmund team shared the secrets of their success at last week's MeritDirect Co-op.  More...

Three Tips to Enable a More Effective Mobile Salesforce
Wasted time and lack of organization are timeless problems for sales organizations—and have a direct impact on revenue. Learn how you can optimize your sales and marketing efforts.  More...

Chief Marketer Listline June 30
Each week, Chief Marketer and NextMark share files new to market. Lists featured this week include NASA Tech Briefs and Shop Gourmet Cooking. More...

The Evolution of Website Optimization and Design
Website optimization means much more than just crafting a winning landing page. Read why you should test constantly and make your website redesign an ongoing revolution, rather than a one time event.  More...

 

 
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Navicure, Duluth, GA

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Rubie's Costume Company, Melville, NY

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Innovative Office Products, Easton, PA

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Cengage Learning, San Francisco, CA

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SEG, San Francisco, CA

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Minnesota Zoo, Apple Valley, MN

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Sagora Senior Living, San Antonio, TX

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Kenzo and Fendi, New York, NY

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Abbott, Inc., Irvine, CA

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Marketing Automation Trends
In this Chief Marketer Tech Round-Up, learn: The latest automation tools and trends; How marketers are identifying the highest value prospects; Ideas for optimizing lead quality; Why testing is essential; and more!

 
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