| Chief DIRECT Marketer
DM INSIGHTS AND ANALYSIS from the editors of Chief Marketer and DIRECTJuly 10, 2013 |
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| The Role of Content Marketing in the Lead Generation Funnel |
| Q&A: Why Marketing ROI is Ongoing Process |
| American Airlines Marketer on Ramping up Social Media |
| Special Report: Data Driven Marketing |
| The Role of Content Marketing in the Lead Generation Funnel
By Jason Hahn
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Running a successful content marketing campaign requires a proper understanding of the lead gen funnel. Myles Bristowe of CommCreative shares a case history detailing the right way to view the funnel for optimal prospecting success.
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| Q&A: Why Marketing ROI is Ongoing Process
By Jason Hahn
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The perform-or-die pressure of proving marketing ROI can cause the collective shoulders of a company’s marketing team to tense up. But in reality, marketing ROI is relatively simple math. Chief Marketer talks with B2B LeadsCon advisory board member Jim Lenskold to get his thoughts on ways marketers can improve ROI performance.
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| American Airlines Marketer on Ramping up Social Media
By Patricia Odell
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American Airlines has found that social media channels allow it to tell customers a more relevant brand story. Johnathan Pierce, director of social media, shares the strategy.
| Special Report: Data Driven Marketing
By Beth Negus Viveiros Start making sense of all the customer information flooding your way from every direction. In this special report, learn ways to determine what data really matters to your organization, how to find the right skill sets for your data team, ideas for maximizing data from social media and more. |
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