Chief DIRECT Marketer

DM INSIGHTS AND ANALYSIS

from the editors of Chief Marketer and DIRECT

January 08, 2014

Why Campaign Testing Is Still Essential

RFM Versus RPI—Relationship, Persona and Intent

Q&A: The Power of Money & Color: Symbols in Marketing

Emails We Love: Subject Lines that Get the Job Done

5 Social Marketing Headlines from 2013 … Three 2014 Predictions

Google+ Local Optimization: What You Should Know

Chief Marketer Listline Jan. 6

Why Campaign Testing Is Still Essential

By Grant Johnson

Test tubes The more targeted your product or service is, the more success you will have with any single-channel online campaign. But testing still needs to be done.

FULL ARTICLE

Increase savings and ROI by improving your CRM’s data quality by 10-15%! Backed by our national consumer referential database, Infutor’s inRichment platform utilizes high-level processing to reduce duplicates and improve data quality. Free limited-time test now available. Contact Michelle Tilton at 239-362-9852.

RFM Versus RPI—Relationship, Persona and Intent

By Karl Wirth

Web analytics It’s time marketers look beyond RFM and apply a next-generation formula, namely RPI—Relationship, Persona and Intent.

FULL ARTICLE

A Strong Foundation
That Builds Response
Stamats Communications brings you an audience of over 200,000 professionals with prime publication lists: Buildings, Interiors & Sources, and Meetings Focus. For more info please contact Dana LaMance at MeritDirect: 914.368.1061.

Q&A: The Power of Money & Color: Symbols in Marketing

By Beth Negus Viveiros

alter-pic Different people react differently to colors, symbols, names and other cues in their environment. Author Adam Alter shares what this means for marketers.

FULL ARTICLE

Emails We Love: Subject Lines that Get the Job Done

By Beth Negus Viveiros

williams-wreath It’s a new year and everyone is back to business—including email marketers, who seem to be all business with subject lines getting right to the point. Read how a few like Clinique and Joyous got a bit more creative.

FULL ARTICLE

5 Social Marketing Headlines from 2013 … Three 2014 Predictions

By Jamie Hoerbelt

social media predictions Here are the five biggest things that changed the social landscape in the last 12 months . . . and what to watch for in 2014.

FULL ARTICLE

Google+ Local Optimization: What You Should Know

By Jon Schepke

google-plus Marketers should be embracing Google+ for the huge boost it can provide to any local marketing effort. Here's why.

FULL ARTICLE

Chief Marketer Listline Jan. 6

By Casey McClay

ski-mag Each week, Chief Marketer and NextMark offer a selection of files new to market. Lists featured include Ski Magazine, Southern Winds Equine Rescue and OfficeChairs.com.

FULL ARTICLE

Create new and untapped revenue streams for your business with the help of the expert Lead Generation team at SMS Marketing Services, Inc. Our easy-to-implement program offers a results driven approach that targets a wide range of markets and demographics. For more information, please contact Loretta Murphy at 201-865-5800 x2123.

Related Whitepapers

The Five Failure Points of Today's Selling System

Best Practices for Marketing Excellence & Operational Efficiency

Managing the Social Media Mix

Beyond the Lead Flow: Enabling Sales Through Marketing Automation

Almost Everything You Wanted to Know About Email Marketing

5 Key Principles That Enhance Customer Engagement

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