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DM INSIGHTS AND ANALYSIS from the editors of Chief Marketer and DIRECTJanuary 15, 2014 |
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| Creating a Meaningful Mobile Email Strategy
By Graeme Grant
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Mobile is not an adjunct to email—email is mobile. It’s time for marketers to rethink their approach if they are going to be successful in connecting with consumers on all screens.
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| Website Experience Important to Consumers: Survey
By Beth Negus Viveiros
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Holiday 2013 was the season of the connected consumer, with shoppers looking to leverage email offers, in-store research, apps and other e-enabled promotions. These shoppers expected marketers' websites to be up to the challenge, according to a new survey from Baynote and the etailing group.
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| B2B Marketing Trends in 2014
By Grant Johnson
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Seven key factors will propel B2B marketing change in 2014, including increased digital testing, access to better data and the emergence of video.
| 3 Reasons Why Web Redesign is Worth the Investment
By Ric Starost
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If a site is just a few years (or sometimes months) out of date, it can very likely be turning away potential customers or leads. Here's three important reasons why you need to keep up with current trends and tech.
| Startling Stats: Digital Investments to Rise in 2014
By Beth Negus Viveiros
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Maybe the fact companies worldwide are projecting increased digital marketing spending isn’t all that startling. But newly released survey data provides insight on where exactly all those dollars will be going in 2014.
| Chief Marketer Listline Jan. 14
By Casey McClay
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Each week, Chief Marketer and NextMark offer a selection of files new to market. Lists featured include Chadwick's/Metrostyle Masterfile, Country Gardens and Thompson Information.|
Advertisement  Defining the Role of the CMO in the Age of the Empowered Customer Jan 22, 2014 @ 2:00 p.m. ET In the age of the customer, the line between the marketing and customer experience disciplines has rapidly blurred. In this complimentary webinar, Cory Munchbach, analyst at Forrester Research, presents findings from her Jan. 2014 report “The Convergence of Brand, Customer Experience, And Marketing.” Click here now! |
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B2B Marketers Planning Workbook Make Content King. So Your Products Get the Royal Treatment |
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Advertisement  A B2B Exec Fireside Chat: The Future of Multichannel Marketing in 2014 Free Webinar On Demand 90% of the typical B2B buying process today happens before a prospect even engages with a salesperson. To truly stay competitive, today’s B2B marketers must have lead gen and nurturing strategies that meet prospects’ needs whenever and wherever they’re consuming information. In this webinar, a group of leading marketing executives discuss where do we go next. Click here now! |
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