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DM INSIGHTS AND ANALYSIS from the editors of Chief Marketer and DIRECTFebruary 12, 2014 |
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| Listen and Learn: Observing Your Customers’ Online Behavior
By Beth Negus Viveiros
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B2B marketers who want to use social media as an engagement tool should first take a step back and listen to what their customers and prospects are doing online.
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| Utilizing Advanced Analytics to Improve B2B Marketing Efforts
By Michael Stefanick
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Advances in marketing analytics have enabled a more personalized approach to B2B marketing, with targeted messages based on the specific characteristics, where they stand in the purchase cycle and finances.
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| What You Need: Tech Requirements for Lead Gen
By Frans Van Hulle
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Investing in technology and automation can make your online lead generation activities more efficient and contribute to overall higher quality leads.
| Tech Primer: What APIs Mean to Marketing
By Wendy Breakstone
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Application platform interfaces act as a bridge that connects two distinct web-based products or services together in order to accomplish a specific task. Here's why they might be important to you.
| Unsubscribe from Good Housekeeping … It Ain’t Easy
By Patricia Odell
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As much as CM's Patty Odell enjoyed her Good Housekeeping newsletters, it was a real—and unnecessary—frustration to try to unsubscribe. The brand simply wasn't paying attention.
| What’s your B2B Story?
By Grant Johnson
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In B2B, it pays to remember that its the quality of leads that matters and not necessarily the quantity. Grant Johnson shares a classic case study that illustrates this fact.
| Super Bowl Ads Go Interactive: Study
By Patrick Gorman
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Take a deep dive into this year's Super Bowl ads and how they engaged viewers onscreen and on mobile devices via this study from StarStar.
| Chief Marketer Listline
By Casey McClay
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Each week, Chief Marketer and NextMark offer a selections of files new to market. Lists featured this week include California Academy of Sciences and Newsweek Email Subscribers.|
Advertisement  View an entire listing of all the Belvoir, Harvard, and Tufts Health data cards and usage, including Masterfiles and Wiland Modeling! |
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