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DM INSIGHTS AND ANALYSIS from the editors of Chief Marketer and DIRECTAugust 07, 2013 |
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| 5 Things B2B Marketers Need to Know About Organic Search |
| New Mobile Website Helps Deb Shops Improve Search Experience |
| Learn the Latest at B2B LeadsCon |
| 5 Things B2B Marketers Need to Know About Organic Search
By Jason Hahn
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Many B2B marketers see organic search as a solution to just one piece of the sales funnel, but that’s an insufficient view of things. B2B LeadsCon speakers Jim McKinley and Ric Dragon offer ideas on ways marketers can step back and see the entire search picture.
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| New Mobile Website Helps Deb Shops Improve Search Experience
By Jason Hahn
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A revamped mobile website has helped Deb Shop giver mobile shoppers a better experience, allowing them to navigate more easily through over 30,000 SKUs. Discover how the clothing retailer has improved its mobile and desktop user experience.
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| Learn the Latest at B2B LeadsCon
By Chief Marketer Staff
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Discover the latest tools, tips and techniques at B2B LeadsCon, Aug 14-15 in New York. We've lined up a blue ribbon panel of speakers to share best practices and ideas to help you reach the right customers, at the right place, at the right time. For a preview, check out these interviews with some of our featured presenters.
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