Olympic Sponsorship Helps USG Leap Rebranding Hurdle
The fortunes of building materials manufacturer USG are on the rise, thanks to a rebranding effort that relied heavily on an Olympic sponsorship and internal advocates serving as ambassadors for the brand. Discover how in this exclusive Chief Marketer profile. More...
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Cross-Device Marketing Trends & Tips
Edwin Wong, senior director of B2B insights at Yahoo, says consumers are increasingly using all three screens (mobile, tablet and PC) as part of the purchase path. More...
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The Multichannel Path to Purchase
In this Chief Marketer Special Report, we explore how catalogs and ecommerce work together to create consumer engagement and boost ROI. Learn the importance of direct mail in a web world, ideas for connecting offline and online strategies and more! More...
Bridging the Sales-Marketing Gap
Marketing and sales have the same ultimate goal—to boost their company’s bottom line. So why can’t they get along? We talked to featured speakers from B2B LeadsCon to get their thoughts on ways sales and marketing teams can build a better relationship. More...
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Chief Data Marketer
Is Location a Vital Data Point in Mobile Targeting?
Should location really be at the center of your mobile targeting and media delivery strategy? Or, are other data points more important when it comes to effectively reaching your customers via mobile? More...
Focus on the Customer, Not Yourself, in Inbound Marketing
How have your customers changed and how have you responded? Discover why your inbound strategy should be focused on your prospect and not your own company. More...
Lead Gen in 2014: What You Need to Know
B2B LeadsCon and LeadsCon NY are only a week away. Discover B2B and B2C lead gen tips and trends from the experts in this collection of interviews and articles with speakers at the event, co-programmed by Chief Marketer. More...
Chief Marketer Listline August 6
Each week, Chief Marketer and NextMark offer a selection of files new to market. Lists featured today include Direct Checks Masterfile and Managers Intelligence Report. More... |
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Job Opportunities
Marketing Manager, Business Ventures and Innovation
NORC, Chicago, IL
Digital Marketing Manager
CMA Consulting, Kansas City, MO
Marketing Manager - Search Engine Marketing
BuySeasons, Inc., New Berlin, WI
Marketing Manager
Natural Products Association, Washington, DC
Development/Marketing Director
Rogue Valley Chorale Assoc., Midford, OR
Community Marketing Director
Magnolia Heights Assisted Living, Spring, TX
Marketing Manager - Fluid Power
Bosco-Hubert & Associates, Florida
Field Marketing Manager
Teaching Strategies, LLC, Bethesda, MD
Marketing Manager
Clarins USA, New York, NY
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Forrester Report: Benchmark B2B Social Marketing Efforts
This Forrester report examines the key benchmarks that B2B social marketers are looking for—including which social marketing tactics and platforms B2B marketers are adopting, their levels of satisfaction with those tactics, and how heavily marketers are investing in them.
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The Chief Marketer Network Source Directory
Offers easy access to all the leading products, technology and services available – searchable by type, geography and name.
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