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Chief Marketer Direct
August 27, 2014

 


Four Features Every Product Demo Should Have
You only get one chance to make a first impression, so when you get the opportunity to get in front of a prospect you don’t want to blow it. Here are four things your product demo needs to engage prospects immediately.  More...
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Event & Experiential Marketing Special Report
In this Chief Marketer Special Report, we explore why marketers are no longer content with reaching customers and prospects at an event, but are now trying to engulf them in an experience. More...
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Why Social Media Influencers are a Valuable Asset for Your Brand
Popular YouTube influencers can make great social media influencers if you play your cards right. Here's some solid tips. More...

Selfie Value: The Loyalty Power of Must-Share Moments
Here are some best practices to improve the "selfie" value of loyalty programs, like Panera Bread's "startling" reward. More...
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Chief Data Marketer

Why B2B Marketing Won’t Succeed Without Sales
Today's B2B buyer wants to avoid talking to sales as long as possible, which means marketing has to work to fill in the gaps and connect with prospects as early as possible. Learn what both sides need to do to effectively work together. More...

Curing a Marketing Hangover
Marketing silos and hangovers have a lot in common—they hurt like heck and can make doing anything near impossible. Here's three steps for using data to break down silos.  More...

Experian on Improving Email Marketing ROI
A recent Experian Data Quality research study shows that marketers are encountering a series of obstacles that impact email deliverability and ultimately hurt business performance. More...

Chief Marketer’s Annual B2B Lead Gen Survey
It’s no surprise that online channels are showing the largest growth for B2B lead generation in 2014. Download this special report for our exclusive survey results and discover the increasing role of social media for B2B lead gen, how marketers are using email in prospecting, where B2B lead gen budget dollars are going and more.  More...

 

 
Job Opportunities

Marketing Manager, Business Ventures and Innovation
NORC, Chicago, IL

Digital Marketing Manager
CMA Consulting, Kansas City, MO

Marketing Manager - Search Engine Marketing
BuySeasons, Inc., New Berlin, WI

Marketing Manager
Natural Products Association, Washington, DC

Development/Marketing Director
Rogue Valley Chorale Assoc., Midford, OR

Community Marketing Director
Magnolia Heights Assisted Living, Spring, TX

Marketing Manager - Fluid Power
Bosco-Hubert & Associates, Florida

Related Content

Bridging the Sales—Marketing Gap
Marketing and sales have the same ultimate goal—to boost their company’s bottom line. So why can’t they get along? In this Chief Marketer Special Report, featured speakers from B2B LeadsCon share their thoughts on ways sales and marketing teams can work together.

Grande Guide to Social Demand Gen
Beyond the usual brand awareness and proof of being “up-to-date” with modern trends, social media can be a influential technique to move leads along the funnel. Read the guide to find out how.

 
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