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Chief Marketer Direct
August 20, 2014

 


What the FTC L’Oreal Settlement Means for Beauty Advertising
The FTC made a significant settlement with L’Oréal USA based on advertising claims for its Lancôme Génifique and L’Oréal Paris Youth Code products this summer. Learn what it can mean for other marketers in the cosmetics space.  More...
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Three Trends for Gaining a Competitive Edge
IBM and the Boston chapter of the American Marketing Association share three trends you need to know for better targeting in 2014 and beyond. More...
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Marketing Apps Get Users Engaged
Leveraging marketing apps is one way marketers can help optimize their web sites for lead generation purposes. Learn how you can utlilze them to better engage users with your content.  More...

2014 MARC Awards Winners Announced
The first-annual Marketing ARC Awards winners were announced at LeadsCon New York, honoring the best campaigns powered by marketing technology solutions. More...
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Chief Data Marketer

Farmland Calls for Bacon Lovers to Unite
Using crispy bacon as a hook to unite bacon lover, Farmland has launched a loyalty club. More...

Over 40% of Web Pages Still Not TCPA Compliant: Infographic
Forty-three percent of web pages are still not compliant with the Telephone Consumer Protection Act, according to a new study from PerformLine. More...

Four Tips for Email Marketing Success
FierceMarkets senior manager of audience development Lindsey Wagner shared some insights on what she's doing to drive email marketing success at B2B LeadsCon last week. Here's four tips on how to maximize your email efforts. More...

Chief Marketer Listline Aug. 20
Each week, NextMark and Chief Marketer offer a selection of files new to market. Lists featured today include New Hampshire Public Television and Elite Bakers. More...

 

 
Job Opportunities

Marketing Manager, Business Ventures and Innovation
NORC, Chicago, IL

Digital Marketing Manager
CMA Consulting, Kansas City, MO

Marketing Manager - Search Engine Marketing
BuySeasons, Inc., New Berlin, WI

Marketing Manager
Natural Products Association, Washington, DC

Development/Marketing Director
Rogue Valley Chorale Assoc., Midford, OR

Community Marketing Director
Magnolia Heights Assisted Living, Spring, TX

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