Geotagging Helps Genghis Grill Engages Diners Via Instagram
Mobile is helping build-your-own-stir-fry restaurant chain Genghis Grill interact with diners posting photos and status updates during their meals. Keywords and mobile geotagging are enabling the company to monitor customers' perceptions about the restaurant and its offerings. More...
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CMO Talks: 5 Ways to Befriend Your CIO
CMOs might just be overlooking the one person who could be the most critical to their success—the CIO. Learn why you should take the time to bond with your chief information officer. More...
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Key decision-makers from every sector of energy.
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CM Asks….What’s Your Favorite App?
So, what mobile apps can't you live without? We asked four top marketers for their thoughts on the best personal and professional uses of mobile media. More...
Deep Discounts and Prepaid Card Spending Cause Uptick in Rebates
Traditional sales and "everyday low price" strategies have eroded margins and created consumer fickleness. Re-enter rebates: a smarter promotional strategy for retailers looking for new avenues for customer acquisition and loyalty. More...
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Click here now for the Chief Marketer Source directory! |
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Chief Data Marketer
Facebook Emphasizes Local in Taking Graph Search Mobile
CMOs who embrace scalable local marketing should be aware of Facebook’s Graph Search moving to mobile, because it will have a tremendous impact on many local social campaigns. More...
RPI vs. RFM: Targeting Unique Ecommerce Behavior
Looking at buyers' relationship, persona and intent can help improve targeting. In the latest installment of our series on RPI vs. RFM, here's an ecommerce example. More...
EMC Creates Centralized Global Database
When international cloud computing/big data corporation EMC was looking to centralize and optimize data from across its global network, it turned to the team at Harte Hanks. The file was created from hundreds of international locations. More...
Be Part of LeadsCon New York
The LeadsCon New York call for B2B and B2C speakers is open. Learn more about the event August 14-15, which will cover lead acquisition, nurturing, conversion, retention and much more. More... |
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Job Opportunities
Retail Marketing Manager
BECCA Cosmetics, New York, NY
Retail Marketing Manager
Lutron Electronics Co., Coopersburg, PA
Marketing Manager
Watkins Meegan LLC, Bethesda, MD
Promotional Marketing Manager - Atlanta
InComm, Atlanta, GA
Marketing Director
NYX, Los Angeles, CA
Product Marketing Manager
West Corp, Omaha, NE
Development & Marketing Director
USO Northwest, Seattle, WA
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The Chief Marketer Network Source Directory
Offers easy access to all the leading products, technology and services available – searchable by type, geography and name.
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