Top 10 Predictions for Customer Communications Management
Customer communications management is a vital component of any business. But enterprises will soon start to understand that serious problems lurk within their collection of hundreds, or even thousands, of disconnected CCM projects. More...
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iBeacons, Apple’s Passbook and Customer Engagement
The introduction of beacon technology has presented both retailers and consumers with new – and largely untapped – opportunities for engagement. One valuable opportunity has remained largely overlooked: tying beacons to mobile wallets—specifically iBeacons and Apple's Passbook. This is huge, and here's why. More...
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Easy Rest - Highly Responsive Direct Mail Hotlines!
For more info, contact Vic D'Amico at 201.865.5800 x2116 |
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Still Room for Improvement on TCPA Compliance
Forty-six percent of webpages are not in compliance with the revised Telephone Consumer Protection Act (TCPA) rules that went into effect last October, according to new research from Performline. Compliance has improved since last fall, but there's still room for improvement. More...
4 Real-Time Engagement Strategies
While big, flashy events are the bright and shiny object of real-time event engagement opportunities, there are numerous other options available that can be just as effective at building quality relationships with consumers. Here are four tips to keep in mind when planning your next campaign. More...
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Access over 500 million telephone numbers, including live, authoritative telco validation. |
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Chief Data Marketer
Three Key Steps for Analyzing Social Media Sentiment
Data analysis of social sentiment isn't perhaps the best way to pick the Final Four, but it does provide some interesting trends. To demonstrate the amount of information that can be gleaned from social media sentiment, we collected and analyzed tweets pertaining to the NCAA men's basketball championship. More...
Using Enewsletters to Drive Customer Behavior
Enewsletters can engage customers throughout the buying cycle, driving continued customer engagement beyond the initial purchase. Read how marketers in verticals like automotive are using enewsletters to stay connected with buyers to encourage continued loyalty. More...
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Developing Sophisticated Lead Scoring
The lead gen industry has moved away from a model that puts emphasis on only quantity, and shifted to a system where quality matters. This is why lead verification and scoring has grown more and more in importance for marketers. Learn more in the latest installment of our series on lead gen technology. More...
We Want You: Be Part of LeadsCon New York
The LeadsCon New York call for B2B and B2C speakers is open. Learn how you can be part of the summer's premier event for lead gen marketers. More... |
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Job Opportunities
Retail Marketing Manager
BECCA Cosmetics, New York, NY
Retail Marketing Manager
Lutron Electronics Co., Coopersburg, PA
Marketing Manager
Watkins Meegan LLC, Bethesda, MD
Promotional Marketing Manager - Atlanta
InComm, Atlanta, GA
Marketing Director
NYX, Los Angeles, CA
Product Marketing Manager
West Corp, Omaha, NE
Development & Marketing Director
USO Northwest, Seattle, WA
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