Optimizing Mobile Marketing Apps With Analytics
Mobile apps are an effective way for consumers to interact with your brand, but getting your hands on and analyzing the relevant data on just how consumers are using an app is a big challenge facing marketers. Read how uncovering the right data can help marketers modify their app design for better usability and marketing optimization. More...
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CMO Talks: Goodbye LinkedIn Products and Services, Hello Showcases
LinkedIn is replacing the "Products" and "Services" pages with "Showcase" pages. What does that mean for you? Discover how your brand should prepare for these changes, which are ultimately designed to make LinkedIn more social friendly. More...
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Surviving Facebook's 1% Brand Reach
Facebook is said to be announcing a change to their News Feed algorithm, EdgeRank, that reduces the organic reach for brand pages to just 1%-2% of their fans. Learn what this means to your brand and how you can better utilize Facebook and other social platforms to reach your fans. More...
Six Mobile Messaging Types and How to Use Them
CMOS often spend too much time trying to drive instant revenue through push by sending offer after offer without segmenting their audience, exploring other rich messaging formats that are native to the app and mobile device, or delivering messages in the user's local time zone, according to a new report from OtherLevels. Here are six "to device" message types you should be considering. More...
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Chief Data Marketer
Making Mobile Part of Your Lead Gen Strategy
The need to make mobile media part of your lead generation strategy today is obvious. What isn’t so obvious is how to integrate mobile in a way that will effectively engage consumers and not run afoul of privacy and regulatory issues. Learn more in this special report. More...
New Penton Database Offers Targeted B2B Data
Penton has launched the new SmartReach division, featuring a database of 16 million B2B records representing 7.8 million unique businesses. More...
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The ‘Principle of One’ in Branding
If someone walks away with one message about your brand, you win. Creativity, relevance, tools, tactics and channels all matter. but every piece has to point toward one idea. Use the right message, in the right place, at the right time, and remember that one thing you want your target audience to know about your brand—and the principle of one will work for you. More...
How YOU Can Win a 2014 PRO Award
Wouldn't a PRO Award look great on your office shelf? On the Big Fat Marketing Blog, PROMO Awards Coordinator Patricia Odell shares tips to help you complete the 2014 PRO Awards entry form. More... |
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Job Opportunities
Retail Marketing Manager
BECCA Cosmetics, New York, NY
Retail Marketing Manager
Lutron Electronics Co., Coopersburg, PA
Marketing Manager
Watkins Meegan LLC, Bethesda, MD
Promotional Marketing Manager - Atlanta
InComm, Atlanta, GA
Marketing Director
NYX, Los Angeles, CA
Product Marketing Manager
West Corp, Omaha, NE
Development & Marketing Director
USO Northwest, Seattle, WA
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