Forrester Customer Analytics Wave
​Report 2016
Find out how to make the right choice while selecting your customer analytics solution. See where each vendor stands in relation to each other. In this 33-criteria evaluation of customer analytics vendors, see how Forrester Research identifies the 11 most significant software providers in this category and researched, analyzed, and scored them on the different strengths and capabilities.

The New Frontier for Personalized Customer Experience
Today’s customers are well-informed and empowered by information. They use other people and online experts as information sources and interact with companies by multiple methods. To tap into the source to analyze the best possible customer experience, download this paper to learn how IBM can help with its Predictive Customer Intelligence solution to create personalized, relevant experiences for individual customers with a focus on driving new revenue.