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September 9, 2015 |
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How Mobile Measurement is Changing Brand and Agency Relationships
Data and tech has enabled advertisers to engage with consumers in previously unimaginable ways, but it has also fostered a rift between agencies and brands.
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| CONNECT with cultural leaders of a new generation of men. |
| For more info, contact Amy Lyons at 201.865.5800 x2216 |
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What You Can Learn From NASCAR’s Live Event Strategy
Jeff Gordon is setting a new precedent by rotating sponsors during his final full-time NASCAR season. What does this mean to event marketing?
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Overcoming Age: Reaching Multigenerational Households
Different generations have unique expectations, experiences, lifestyles, values, and demographics that influence their buying behaviors. And, increasingly, they share them under one roof.
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Incorporating Video Across the Buying Cycle
Video is a powerful way to engage informed and research-savvy decision makers. However, many marketers still employ an outdated approach to video.
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Key Must-Haves for Data Optimization: Special Report
There are many elements to a successful marketing campaign. But if you don’t have the right data—and the right tools—you will fail. In this special report, discover the tech and tools you need to maximize customer intelligence and conversion.
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Atlanta Falcons Transforms Fan Experiences: Webinar
The Atlanta Falcons partnered with IBM to transform customers’ experiences by mapping out the early stages of fans’ engagement pre-kickoff and nurturing those customers at the game.
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For Better SEO, Focus on Clear Goals and Strong Site Design
Knowing what to measure and having goals is key to better SEO. Get the scoop from Jim McKinley, live from B2B LeadsCon.
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Chief Marketer Listline
Each week, Chief Marketer and NextMark offer a selection of files new to market. Lists featured today include The Nation and InvestmentU.
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| Job Opportunities |
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Digital Marketing Manager
The Chronicle of Higher Education,
​Washington, DC
Product Marketing Director
Inovalon, Inc., Bowie, MD
Marketing Manager (Surgical Services)
University of Iowa Health Care, Iowa City, IA
Marketing Director
Bogus Basin Mountain Recreation Area, Boise, ID
Membership & Marketing Manager
Girl Scouts of Connecticut, North Haven, CT
Senior Product Marketing Manager- Open Source Initiatives
EMC, Santa Clara, CA
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5 Ways to Sharpen Your Audience Targeting
Learn the 5 audience targeting best practices that bring laser focus to campaigns, lift media ROI, cement consumer relationships and, yes, drive sales! Download the 5 Ways to Sharpen Your Audience Targeting eBook now!
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