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Chief Direct Marketer September 30, 2015
Make Your Employees Social Marketing Advocates
For many companies, having the marketing department be the social voice isn’t enough. Enter the social employee. Learn how you can leverage your employees' social connections for customer engagement.
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SPONSORED BY:
A Proven Source of Business Profls & Decision Makers w/ Purchasing Power.
Contact Dana Russo:  914.368.1061.
Marketers’ Top Tech Picks
The number of technology solutions available to marketers today is mind boggling. Chief Marketer recently conducted an online poll to learn what tech is most important to our readers.
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SPONSORED BY:
5 Keys for Using Social to Drive Digital Marketing Success

October 7, 2015 2:00 p.m. ET

Register to learn how to integrate social into your broader digital marketing strategy to improve the customer experience and drive more personalized marketing.
Driving Webinar Registrations and Conversions
You can have the best webinar content in the world. But if you don’t drive registrations and conversions, you’ve failed. Discover how to engage attendees before your online event in a free webinar on Thursday.
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3 Risks of Influencer Marketing
When it comes to influencer marketing, the pay off can be big, but so can the risks.
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SPONSORED BY:
Reach Prospects All Year Long—Online and in Print
Contact Cynthia Foristel (203) 899-8482 to learn more.
Chief Data Marketer

Using Sequential Models to Predict Customer Churn
Companies have tons data on their customers. So why is it so difficult to identify and successfully act on customers you might be able to retain, and reduce customer churn?
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Turning the Big Data Headache Into Big Rewards
Marketers are flunking the “big data test.” Here are insights and tips to help you better manage that data.
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Next Target for Marketers: Wealthy Black Consumers
A Nielsen report suggests that wealthy black consumers are a growing economic powerhouse and one that marketers and media companies should be watching.
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Chief Marketer Listline  
Each week Chief Marketer and NextMark offer a selection of files new to market. Lists featured this week include Design Toscano and IoT Today.
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Job Opportunities

Content Marketing Manager
Visier, Vancouver, BC, Canada

Product Marketing Director
Inovalon, Inc., Bowie, MD

Marketing Director
ViaQuest, Dublin, OH

Communications and Marketing Manager
Case Western Reserve University, Cleveland, OH

Sales and Marketing Director
Sagora Senior Living, Fort Worth, TX

Online Marketing Manager
Island Press, Washington, DC
Related Content

Data Management Platforms Demystified
Learn how data management platforms can help you achieve audience targeting precision and scale across all marketing programs. This paper delivers an in-depth overview and provides information for marketers and agencies hoping to implement a DMP to improve program outcomes.

Modern Marketing Essentials: Data Management Guide
Without the right data, as well as the most effective strategies in place to manage our data sources, our communications and offers are dead on arrival. Get down with data to delight your audience and provide them with the personal experiences they deserve.
 
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