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Chief Marketer Direct
September 24, 2014

 


Perfect Your Outbound-Inbound Marketing Balance
Life is about balance—and so is marketing. Grant Johnson shares ideas on how to create the ideal inbound-outbound marketing balance for your brand.  More...
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Driving Engagement with Video Cloud Solutions
A report from Nucleus Research found that video cloud solutions from Brightcove enabled ExactTarget to better leverage its online video presence. More...
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What is the Value of a Lead?
Many executives don’t understand what leads are, or how to value them well enough to make smart investment decisions. Jeff Feuer explores how much you should consider investing in your leads.  More...

Keurig Brews Experiences to Target College Market
Keurig is embracing social and experiential tactics to promote the brand on campuses, including a tailgate tour, product sampling and discounts. More...
SPONSORED BY:
Chief Data Marketer

Guide to Social Media Integration
Social media is no longer an afterthought for brands. Today, it is at the core of almost everyone’s marketing strategy. In this special report, Chief Marketer gives you trends, tips and best practices for better social marketing in the real world. More...

Progressive Insurance Explores the Human Side of Paid Social
Leveraging paid social media can be an effective way to reach your target, but the human touch is what gets people to click and convert. Progressive ues humor to connect with its audience.   More...

Emails We Love: Anthro’s Surprise, Dunkin’s Clunker
On the Big Fat Marketing Blog, we examine two examples of email personalization. One cleverly hit the mark, while the other, well, not so much. More...

Chief Marketer Listline  
Each week, Chief Marketer and NextMark offer files new to market. Lists featured today include Snow Removal Professionals Magazine, GetOrganized! and IDVille Business Buyers. More...

 

 
Job Opportunities

IT Marketing Director
Halfpenny Technologies, Blue Bell, PA

Senior Marketing Manager Content Marketing
Charles Schwab, San Francisco, CA

PR/Marketing Director
California Fertility Partners, Los Angeles, CA

<a style="font-weight: bold; font-size: 18px; text-decoration: none; font-family: Arial, Helvetica, sans-serif;" data-cke-saved-href="http://jobs.chiefmarketer.com/jobseeker/job/20160196/" href="http://jobs.chiefmarketer.com/jobseeker/job/20160196/" "="">Product Marketing Manager Retail Acquisition
Charles Schwab, San Francisco, CA

Marketing Manager
The Garden City Group, Inc., Seattle, WA

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In this Chief Marketer Tip Sheet, discover the top 10 data pain points marketers face—and ideas on how to relieve that pain, including: finding the right skill sets, data security, having clear business objectives, using data to know customer needs, and more!

 
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