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Chief Direct Marketer September 2, 2015
Get On Fleek—Start Paying Attention to Gen Z
The kids who were born after 1995 are quickly growing up and gaining purchasing power. But this cohort is unlike any demographic marketers have ever tried to engage.
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4 Ways to Embrace Mobile Marketing Tech
Executives often fail to provide enough capital for mobile marketing initiatives, not realizing that apps are products.Compartmentalizing apps within projects for a specific quarter leads to underperforming investments. How can companies avoid this trap? More… 

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Atlanta Falcons Transforms Fan Experiences: Webinar
The Atlanta Falcons partnered with IBM to transform customers’ experiences by mapping out the early stages of fans’ engagement pre-kickoff and nurturing those customers at the game.
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20 Top Customer Engagement Tips
At this year’s B2B LeadsCon, we asked a panel of marketing experts to share 20 customer engagement tips in 20 minutes. Here are their ideas on ways you can connect with your B2B customer base.
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Chief Data Marketer

The Future of Marketing Performance Management
Marketing organizations are losing productivity as they struggle to establish a “single source of truth” about their marketing performance. How can you better track the success of your marketing efforts?
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5 Common Mistakes in Setting Brand KPIs
A common struggle for many clients is determining the right KPIs and methodology for tracking performance of initiatives and/or teams. What are the constraints of traditional KPIs?
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The Marketing Analytics Challenge Comes From Within
A whopping 45% of marketers either don’t evaluate the accuracy of their analytics, or have no clue if their company tracks these numbers, according to a new report.
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Chief Marketer Listline 
Each week, Chief Marketer and NextMark offer a selection of files new to market. Lists featured today include Mother's Lounge and American Girl Magazine Canada.
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Job Opportunities

Marketing Manager
IMTT, (International Matex Tank Terminals), Bayonne, NJ

Product Marketing Director
Inovalon, Inc., Bowie, MD

Channel Marketing Manager
TiVo, San Jose, CA

Marketing Director
Bogus Basin Mountain Recreation Area, Boise, ID

Membership & Marketing Manager
Girl Scouts of Connecticut, North Haven, CT

Channel Marketing Manager - Distribution
EMC, Denver, CO

Related Content

Data Optimization Tech Updated
The ability to sort through data sets, find the right targets and present them with messaging that matters. Thankfully, tech solutions are more readily available—and more affordable—than ever before.

Using Multiple Channels to Reach Customers on the Path to Purchase
We’re living in a multichannel world. This means the customer journey is very convoluted and that’s a huge challenge for marketers. Which touchpoints offer the biggest bang for the buck? Does it make sense to use already stretched budget dollars to try something new that may—or may not—work?

 
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