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Chief Marketer Direct
 September 17, 2014

 

Creating B2B Video to Support the Buyer’s Journey
Most B2B marketing videos don’t support the buyer’s journey because they are product-centric. Learn how to shift your online video approach to give buyers what they really need to make an informed decision.  More...
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Marketing Money Watch: 5 Tips for Selling Your Business
Considering selling your independent marketing services firm? Here’s five tips to get the most out of your venture. More...
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4 Ways to Reach Passive and Turned-Off Customers
Those inactive members may be draining precious resources from your loyalty program. Discover how you can reach more of your members and increase their passion for your brand.  More...

Unusual Keyword Sources Can Spell Success
Finding the right keywords to get curious web browsers to click on your site has always been difficult, and with tighter restrictions and long-tail search terms gaining footing, the challenge for marketers is even greater. More...
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Chief Data Marketer

How Data-Driven App Marketing Will Revolutionize User Acquisition
Data is an integral and constant component of any successful app marketing campaign. But now, with new ways to gain and leverage data, user acquisition is changing for the better.  More...

Key Differences Between the B2B and B2C Mindset
The lines may have blurred but there are still key differences between B2C and B2B buyers. Grant Johnson offers 6 key factors marketers need to consider when reaching out to B2B prospects.  More...

Demand Gen Tips: How to Follow the New Buyer’s Journey
In today’s world, B2B marketers can no longer focus on lead gen to support the sales pipeline. Discover how you can engage and nurture prospects at all points in their buying journey in a webinar from Chief Marketer and Bizo.  More...

Chief Marketer Listline  
Each week, Chief Marketer and NextMark offer a selection of files new to market. Lists featured today include Healthy as a Horse and Keekoo.com. More...

 

 
Job Opportunities

Event Marketing Manager, Business Marketing
Twitter, San Francisco, California

Sales and Marketing Manager
Smith Firestone Associates, Los Angeles, California

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Telerent Leasing Corp., Raleigh, South Carolina

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Cappex, Chicago, Illinois

Marketing Director - Real Estate
Confidential, Houston, Texas
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The Future of Omnichannel Personalization
Read Forrester Research, Inc.’s report for the latest recommendations and insights to help your organization take the next step in effective digital marketing practices.
 
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