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Chief Marketer Direct
September 10, 2014

 


Making Your Creative Pop: 4 Steps
"Make it pop" is one of the most common—and infuriating—questions creatives hear. Here's four essential steps to get it right from the start and help you fill that request for clients, before they even ask,  More...
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Ad Campaigns We Love: Cartoon Network is Awesome
A new Cartoon Network print campaign has a great message for parents and kids. Learn the wisdom of Uncle Grandpa and talking pizza slices on the Big Fat Marketing Blog.  More...
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Partnerships Key to Business Success: Report
Finding new ideas and innovation are the top driver for strategic partnerships worldwide, according to a new study by the CMO Council and the Business Performance Innovation (BPI) Network. More...

Pushing Limits to Boost Conversions
Digital marketing agency E2M co-founder Pratik Dholakiya recently weighed in with some interesting ideas for pushing limits in marketing to increase conversions. More...
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Chief Data Marketer

5 Keys to Successful Loyalty Programs
There are five key factors that differentiate successful loyalty programs from the completion, according to a new survey from SAS and the International Institute for Analytics. More...

DMCNY Honors Biegel For Service to Data Industry
The Direct Marketing Club of New York will honor Bruce Biegel of the Winterberry Group with the 2014 Mal Dunn Leadership Award. Learn more about the award and Biegel's career.  More...

The Best Online-Offline Attribution Strategies
With mobile becoming an increasingly popular means for consumers to research, engage and convert into customers, it's critical that marketers keep a close eye on online-offline attribution. More...

Chief Marketer Listline Sept. 10
Each week, NextMark and Chief Marketer offer a selection of files new to market. Lists featured today include Heartland America Club and Hot Rod Deluxe Magazine. More...

 

 
Job Opportunities

Strategic Alliances Marketing Manager
National Association of REALTORS, Chicago, IL

Digital Marketing Manager
Smarty Had A Party, New York, NY

Marketing Director, Health Plans
​& Providers

Avalere Health, Washington, DC

National Arts Marketing Manager
Americans for the Arts, New York, NY

Visiting Journals Marketing Manager
University of Illinois Press, Champaign, IL

Communications & Marketing Manager
American Association of Anatomists, Bethesda, MD

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Chief Marketer’s Annual B2B Lead Gen Survey
It’s no surprise that online channels are showing the largest growth for B2B lead generation in 2014. Download this special report for our exclusive survey results.

Multi-Channel Nurturing: Beyond the Inbox
The next wave of marketing automation has arrived, one that goes beyond the inbox to truly meet the needs of prospects wherever they travel online. Download this guide and find out how to create targeted nurture paths using display and social advertising.

 
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