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Chief Direct Marketer August 24, 2016
7 Traits of Outstanding B2B Marketers
At B2B LeadsCon in New York this week, Matt Heinz shared the seven traits of outstanding full-funnel B2B marketers.
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Selling an Idea to the C-Suite: a CMO’s Guide
Besides nagging issues of politics and personalities, every member of a company's c-suite has a different agenda. How can you work with your c-suite to get buy-in for new tech, new hires, and everything else you need to create the marketing department of your dreams?
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Maximizing Customer Retention: A Data Fitness Test
Properly assessed and skillfully deployed data can give marketers better visibility into past, present and future customer behavior with a reasonable sense of accuracy. Is your data up to the challenge?
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Visual Velocity: Harnessing the Power of Video
There’s no need to check your channel listings: Online video is now on the schedule for just about every marketer that wants to engage both B2C and B2B audiences. Learn more in this special report.
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Chief Data Marketer

Busting Through the B2B Noise: Lead Gen Trends
Simply getting on prospects’ radar is a major hurdle in B2B lead generation today. Every channel is clogged with marketing—both good and bad—and marketers are challenged to make the most of their automation investments and create content that connects. Discover the secrets of B2B lead gen in this Chief Marketer special report.
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Rome Wasn’t Built in a Day, and Neither Are Great Brands
A strong brand monitoring and measurement framework rests on a foundation of sound data management, analysis, marketing process orchestration and measurement techniques.
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Creating a Successful Customer Review Strategy
User reviews have a powerful impact on your brand and your success, and nothing so powerful should be left to chance. But a review strategy doesn’t mean that you manufacture your own reviews.
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Special Report: Experiential marketing
Coca-Cola is one marketer that took advantage of every aspect of the Olympic Games in Rio—the athletes, the sports, the venues, even staging mini events at dozens of small villages all across Brazil before the Games even began. Learn more in this special report.
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Out of the Fog, Into the Cloud
Today’s customer expects a customized experience at all times. This means marketers must be able to analyze data and act on it in real-time. For many organizations, marketing cloud solutions are the key to making that a reality.

The Power of Influencers
Influencers play a growing and important role in word-of-mouth marketing and the benefits are numerous. Partnering with an influencer can be a cost effective form of high-quality content with built in distribution. It is highly measurable and can be targeted to very specific audiences to capture high-quality leads and engagement.

 
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