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August 5, 2015 |
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Ocean State Job Lot Tests Online Video Offers
Fans of Ocean State Job Lot are passionate about bargains and this New England-based chain of close out stores. The brand is having fun using video to showcase the lighter side of bargain hunting and drive store traffic.
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4 Steps to Creating Omnichannel Engagement
How can your brand ensure customers receive the same message across various channels and create omnichannel engagement, especially at a global level? Here's four key ways you can connect with your audience in multiple venues.
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Don’t Just Be a Talking Head in B2B Video
Compelling B2B video doesn’t necessarily need Hollywood-standard production values, but it does need personality. B2B LeadsCon featured speaker Spider Graham offers ideas to integrate video into your marketing strategy.
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B2B Email Trends & Tips: Special Report
A key nuance in B2B email is acknowledging that the person who chooses to buy a product and the user aren’t necessarily the same. For B2B email marketers, this means added challenges when it comes to creating messaging that will get noticed. Learn more in this Chief Marketer Special Report.
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4 Ways to Capitalize on the Internet of Things
The Internet of Things is really nothing like the Internet. It’s far more complex and challenging. Here's four ideas for making the most of the IoT.
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Academic Gurus Clarify Approach to MROI Metric
Marketing return on investment has always confounded marketers working to prove the success of campaigns. Have these four academics and scientists finally figured it out?
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Chief Marketer Exclusive: Data Optimization Tech Update
The ability to sort through data sets, find the right targets and present them with messaging that matters is crucial. Thankfully, tech solutions are more readily available—and more affordable—than ever before. We've got the scoop in this special report.
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Chief Marketer Listline
Each week, Chief Marketer and NextMark offer a selection of files new to market. Lists featured this week include InStylePaws.com and Industry Week.
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| Job Opportunities |
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Marketing Manager
Hubbell Realty Company, West Des Moines, IA
General Manager / Marketing Director
Welch's, Concord, MA
Trade Marketing Manager
Caudalie, New York, NY
Marketing Director
Bogus Basin Mountain Recreation Area, Boise, ID
Senior Marketing Manager
Grace Beauty LLC, New York, NY
Channel Marketing Manager - Distribution
EMC, Denver, CO
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Turn High Value Leads into Customers
Businesses that want to get ahead need to identify and target high-value customers quickly. Lead quality is critical to the success of your business. And it comes only from having an effective lead management strategy with intelligent components in place.
Big Data Marketing Hero
Is your current data-driven strategy yielding desirable results? This eBook will help you refine your vision and locate the hidden data needed to realize your marketing goals.
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